The Art of Onboarding

Posted by: Yuri Kim
Published: August 9th, 2019

Fresh off a successful acquisition campaign, preliminary reports are indicating a profitable quarter. Excitement is high as the sales and marketing teams sit down at their weekly meeting, doling out high-fives across the conference table. Job well done! Mission accomplished, right?

Work From Home Mom

Tips from a WFHM (Work from Home Mom)

Posted by: Angela Lee
Published: June 10th, 2019

“Mommy, are you done working!?” I hear this exclamation coming from downstairs. Every single day.

Six and a half years ago, I was blessed with a baby girl and, 15 months after that, a baby boy. I never knew what being a mom would be like until it really happened. Suddenly, my life changed more than I could’ve imagined – of course, all for the better. I went from being a working woman to becoming a WFHM (work from home mom). And here’s my take on it.

Amy Phillips

How I got here

Posted by: Amy Phillips
Published: May 29th, 2019

When you know an opportunity is right – you not only say yes – you go for it and take full advantage knowing that you’re about to do something next-level. That’s the philosophy that led me to working with Pragmatic’s all-star team of whip-smart, thoughtful, results-oriented experts. As someone who always strives to do more, know more, learn more I’m fueled by this group of industry leaders who consume insights, evolve and grow.

My path to Pragmatic

Posted by: Amanda Russo
Published: February 26th, 2019

As a child of the digital age, I’ve never known a world without constant consumption of media and content. From the start, my perception has been influenced by advertising in a profound way – and I’m okay with that. Maybe it’s because I grew up in a technology-obsessed household with an electrical engineer for a father and a mother who programmed computers for a Fortune 500 company.

Client Case Study:
Improve customer cross selling by using a behavior-based CRM journey

Posted by: Maggie Ward
Published: April 22nd, 2018

We began an engagement with a service provider a few years ago. We were charged with evaluating their customer marketing efforts and outlining the go-forward strategy, creative execution and analytics to increase the cross sell of additional products and services.

Client Case Study:
From Marketing Platforms to Profits – A 6 Month Action Plan

Posted by: Jay Dillemuth
Published: April 22nd, 2018

In my last blog entry, I outlined 6 steps to generating ROI from your marketing automation platform. As client investments in tools like Eloqua, Marketo, Pardot, and Salesforce Marketing Cloud continue to grow, this has become an increasing focus for us at Pragmatic: namely helping our clients turn their investment in marketing platforms into profits.

Millennial Girl, Marketing in a Millennial World

Posted by: Brooke Thompson
Published: August 16th, 2017

Millennials are the biggest generation in American history1 and are set to lead in generational income within the next 5 years2. WE (yes, I’m a proud lifetime member) are important to pay attention to yet are often over-generalized.

“Subscription Economy:” Three Common Pitfalls to Avoid for Customer Journey and CRM Initiatives

Posted by: Vincent Cheung
Published: June 16th, 2017

Subscription-based models appear to be disrupting businesses everywhere, including many of our clients at Pragmatic.

A recent Forbes article referenced this new “Subscription Economy” as a way to have greater flexibility, enabling “adoptability to either pay as they go, or pay per subscription monthly, or via a long-term contract.”

Customer Journey Mapping – Mission Critical or Urban Myth?

Posted by: Lloyd Lee
Published: April 12th, 2017

My wife and I were debating what “urban myth” means so we went where all of life’s great debates are resolved – Wikipedia. Here’s what it says:

1. A widely circulated story, often believed to be true by the teller, but usually distorted, exaggerated or fabricated, and often having elements of humor or horror.