Client Case Study:
Improve customer cross selling by using a behavior-based CRM journey

Posted by: Maggie Ward
Published: April 22nd, 2018

We began an engagement with a service provider a few years ago. We were charged with evaluating their customer marketing efforts and outlining the go-forward strategy, creative execution and analytics to increase the cross sell of additional products and services.

Client Case Study:
From Marketing Platforms to Profits – A 6 Month Action Plan

Posted by: Jay Dillemuth
Published: April 22nd, 2018

In my last blog entry, I outlined 6 steps to generating ROI from your marketing automation platform. As client investments in tools like Eloqua, Marketo, Pardot, and Salesforce Marketing Cloud continue to grow, this has become an increasing focus for us at Pragmatic: namely helping our clients turn their investment in marketing platforms into profits.

Millennial Girl, Marketing in a Millennial World

Posted by: Brooke Thompson
Published: August 16th, 2017

Millennials are the biggest generation in American history1 and are set to lead in generational income within the next 5 years2. WE (yes, I’m a proud lifetime member) are important to pay attention to yet are often over-generalized.

“Subscription Economy:” Three Common Pitfalls to Avoid for Customer Journey and CRM Initiatives

Posted by: Vincent Cheung
Published: June 16th, 2017

Subscription-based models appear to be disrupting businesses everywhere, including many of our clients at Pragmatic.

A recent Forbes article referenced this new “Subscription Economy” as a way to have greater flexibility, enabling “adoptability to either pay as they go, or pay per subscription monthly, or via a long-term contract.”

Customer Journey Mapping – Mission Critical or Urban Myth?

Posted by: Lloyd Lee
Published: April 12th, 2017

My wife and I were debating what “urban myth” means so we went where all of life’s great debates are resolved – Wikipedia. Here’s what it says:

1. A widely circulated story, often believed to be true by the teller, but usually distorted, exaggerated or fabricated, and often having elements of humor or horror.