Published: April 22nd, 2018
In my last blog entry, I outlined 6 steps to generating ROI from your marketing automation platform. As client investments in tools like Eloqua, Marketo, Pardot, and Salesforce Marketing Cloud continue to grow, this has become an increasing focus for us at Pragmatic: namely helping our clients turn their investment in marketing platforms into profits.
Published: August 28th, 2017
Published: August 16th, 2017
Millennials are the biggest generation in American history1 and are set to lead in generational income within the next 5 years2. WE (yes, I’m a proud lifetime member) are important to pay attention to yet are often over-generalized.
Published: June 16th, 2017
Subscription-based models appear to be disrupting businesses everywhere, including many of our clients at Pragmatic.
A recent Forbes article referenced this new “Subscription Economy” as a way to have greater flexibility, enabling “adoptability to either pay as they go, or pay per subscription monthly, or via a long-term contract.”
Published: April 12th, 2017
My wife and I were debating what “urban myth” means so we went where all of life’s great debates are resolved – Wikipedia. Here’s what it says:
1. A widely circulated story, often believed to be true by the teller, but usually distorted, exaggerated or fabricated, and often having elements of humor or horror.
Published: April 1st, 2017
We’ve been doing a lot of work with clients lately to help them maximize the value they are getting from their investment in Marketing Automation platforms like Eloqua, Marketo, Pardot, and SF Marketing Cloud.