Client Case Study:
From Marketing Platforms to Profits – A 6 Month Action Plan

Posted by: Jay Dillemuth
Published: 1:41 am, last updated: February 9th, 2018

In my last blog entry, I outlined 6 steps to generating ROI from your marketing automation platform. As client investments in tools like Eloqua, Marketo, Pardot, and Salesforce Marketing Cloud continue to grow,

Millennial Girl, Marketing in a Millennial World

Posted by: Brooke Thompson
Published: 12:31 pm, last updated: August 16th, 2017

Millennials are the biggest generation in American history1 and are set to lead in generational income within the next 5 years2. WE (yes, I’m a proud lifetime member) are important to pay attention to yet are often over-generalized.

“Subscription Economy:” Three Common Pitfalls to Avoid for Customer Journey and CRM Initiatives

Posted by: Vincent Cheung
Published: 8:36 pm, last updated: June 16th, 2017

Subscription-based models appear to be disrupting businesses everywhere, including many of our clients at Pragmatic.

A recent Forbes article referenced this new “Subscription Economy” as a way to have greater flexibility, enabling “adoptability to either pay as they go, or pay per subscription monthly, or via a long-term contract.”

Customer Journey Mapping – Mission Critical or Urban Myth?

Posted by: Lloyd Lee
Published: 12:00 am, last updated: April 12th, 2017

My wife and I were debating what “urban myth” means so we went where all of life’s great debates are resolved – Wikipedia. Here’s what it says:

1. A widely circulated story, often believed to be true by the teller, but usually distorted, exaggerated or fabricated, and often having elements of humor or horror.

6 Steps to Generating Value From Your Marketing Automation Platform

Posted by: Jay Dillemuth
Published: 10:29 pm, last updated: April 1st, 2017

We’ve been doing a lot of work with clients lately to help them maximize the value they are getting from their investment in Marketing Automation platforms like Eloqua, Marketo, Pardot, and SF Marketing Cloud.