I know I’m going to make a lot of people mad, but hey, I might also make some new friends: I hate statistical significance. It’s not the math. The math is good; the math is great. The smart people who came up with it did so for good reason. What I hate about statistical significance is how I see it used in marketing. At some point, statistical significance began to feel like the gold standard, a substitute for judgment, and sometimes it even becomes the point where people st

These days, it’s difficult to escape the AI buzz. As consumers become increasingly familiar with tools like ChatGPT, Microsoft CoPilot, and Google Gemini, they’re experiencing the ease of use and value of AI firsthand, especially when it comes to travel.

Banks and credit unions are constantly looking for growth, whether that means growing balances, expanding portfolios, or increasing share of wallet. The challenge they face is not a lack of opportunity, but knowing where and how to focus their efforts. Frontline teams are often asked to work large volumes of leads across multiple initiatives, many of which are undifferentiated, prospect‑heavy, or poorly prioritized. The result that is often seen is inefficient execution, sta