Get better results from your card marketing

Partner with seasoned card marketing specialists whose expertise lies not only in driving measurable results for issuers, banks and co-brands – but also in moving quickly and efficiently to get the work done.

  Top objectives we help accomplish  

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Lower your CPA

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Increase activation

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Drive usage / purchase volume

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Reduce attrition / improve retention

OUR PARTNERS

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We are a Visa agency

We work with issuers and banks through Visa to solve these objectives and more, across the customer lifecycle. Visa trusts us to provide strategic, creative and executional services to their teams and clients.

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Achieve meaningful results

Our team has over 200 years of experience working with issuers and co-brands including Capital One, Chase, Citi, Bank of America, Wells Fargo, Gap, Sony, Southwest Airlines and more.

 

We put our expertise to work for our clients by employing a set of creative best practices to drive action and generate greater results. And when we deliver strategic and creative recommendations, they’re informed by decades of in-market, real-world experience.

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Here's an overview of our services

Image by Clay Banks

Strategy

Card launch


Acquisition


Early-month-on-book (EMOB) / Activation

Usage stimulation


Loyalty & retention


Rewards earn & burn


Product cross-sell


Anti-attrition / inactive

Creative

Email


Direct mail


Card carriers


Card design


Statement inserts & messaging


Landing page & site experience


Retail branch


Employee training & incentives


Paid social & display


Video


Educational content

Execution

Email and digital development


Print production management


Marketing automation platform


Reporting & analytics

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900%

above goal in applications received

from direct mail for a leading fintech card product serving the under-banked market

 OUR RESULTS 

Get work done faster

At Pragmatic, we work in small teams of senior people (not large teams of junior folks) using on agile principles to accomplish goals more efficiently. And as a smaller agency, we can move quickly – from SOWs to reporting and everything in between.

Meet the card experts

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Strategy Director

Lloyd Lee

29 years in card marketing working with Amex, Visa, Wells Fargo and more

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Account Supervisor

Scott Sejnost

12 years in card marketing working with Visa, PNC and Silicon Valley Bank

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Client Partner

Yuri Kim

20 years in card marketing working with Visa, Bank of America, Sony and more

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Senior Creative Director

Amanda Russo

16 years in card marketing working with Visa, Capital One, Chase and more

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Head of Client Services

Jay Dillemuth

15 years in card marketing working with Visa, Chase, Capital One and more

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Senior Copywriter

Ken Bostrom

30+ years in card marketing working with Discover, U.S. Bank, Citi Bank and more

Get our latest thoughts on the card marketing world

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OUR COMMITMENT

Were here for you, anytime

Headquartered in San Francisco, we support clients from coast to coast – harnessing the best talent from anywhere and everywhere.

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