Get better results from your card marketing
Partner with seasoned card marketing specialists whose expertise lies not only in driving measurable results for issuers, banks and co-brands – but also in moving quickly and efficiently to get the work done.
Top objectives we help accomplish
Lower your CPA
Increase activation
Drive usage / purchase volume
Reduce attrition / improve retention
Achieve meaningful results
Our team has over 200 years of experience working with issuers and co-brands including Capital One, Chase, Citi, Bank of America, Wells Fargo, Gap, Sony, Southwest Airlines and more.
We put our expertise to work for our clients by employing a set of creative best practices to drive action and generate greater results. And when we deliver strategic and creative recommendations, they’re informed by decades of in-market, real-world experience.
Here's an overview of our services
Strategy
Card launch
Acquisition
Early-month-on-book (EMOB) / Activation
Usage stimulation
Loyalty & retention
Rewards earn & burn
Product cross-sell
Anti-attrition / inactive
Creative
Direct mail
Card carriers
Card design
Statement inserts & messaging
Landing page & site experience
Retail branch
Employee training & incentives
Paid social & display
Video
Educational content
Execution
Email and digital development
Print production management
Marketing automation platform
Reporting & analytics
Get work done faster
At Pragmatic, we work in small teams of senior people (not large teams of junior folks) using on agile principles to accomplish goals more efficiently. And as a smaller agency, we can move quickly – from SOWs to reporting and everything in between.
Meet the card experts
Strategy Director
Lloyd Lee
29 years in card marketing working with Amex, Visa, Wells Fargo and more
Account Supervisor
Scott Sejnost
12 years in card marketing working with Visa, PNC and Silicon Valley Bank
Senior Director of Strategy
Tim Hefner
Over a decade of financial services marketing experience working with SoFi, Regions Bank, Nationwide, and First National Bank of Pennsylvania
Client Partner
Yuri Kim
20 years in card marketing working with Visa, Bank of America, Sony and more
Senior Creative Director
Rosann Bartle
Over 29 years in card marketing working
with Fifth Third, PayPal, Chase, and
Discover Card
Strategy Director
Sarah Langmead
8 years of card marketing experience working with Citibank, Regions Bank, Visa and Mastercard
Head of Client Services
Jay Dillemuth
15 years in card marketing working with Visa, Chase, Capital One and more
Associate Creative Director
Kim Karch
30 years working on Discover Card, Chase, AMEX (Marriott Bonvoy, United MileagePlus), Visa and U.S Bank
Get our latest thoughts on the card marketing world
