CARD MARKETING | Pragmatic

Get better results from your card marketing

Partner with seasoned card marketing specialists whose expertise lies not only in driving measurable results for issuers, banks and co-brands – but also in moving quickly and efficiently to get the work done.

Top objectives we help accomplish

Lower your CPA

Increase activation

Drive usage / purchase volume

Reduce attrition / improve retention

OUR PARTNERS

We are a Visa agency

We work with issuers and banks through Visa to solve these objectives and more, across the customer lifecycle. Visa trusts us to provide strategic, creative and executional services to their teams and clients.

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Achieve meaningful results

Our team has over 200 years of experience working with issuers and co-brands including Capital One, Chase, Citi, Bank of America, Wells Fargo, Gap, Sony, Southwest Airlines and more.

We put our expertise to work for our clients by employing a set of creative best practices to drive action and generate greater results. And when we deliver strategic and creative recommendations, they’re informed by decades of in-market, real-world experience.

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Oportun Card Acquisition DM + Card Carrier

Here's an overview of our services

Strategy

Card launch

Acquisition

Early-month-on-book (EMOB) / Activation

Usage stimulation

Loyalty & retention

Rewards earn & burn

Product cross-sell

Anti-attrition / inactive

Creative

Direct mail

Card carriers

Card design

Statement inserts & messaging

Landing page & site experience

Retail branch

Employee training & incentives

Paid social & display

Video

Educational content

Execution

Email and digital development

Print production management

Marketing automation platform

Reporting & analytics

900%

above goal in applications received

from direct mail for a leading fintech card product serving the under-banked market

Let's do it for you

OUR RESULTS

Get work done faster

At Pragmatic, we work in small teams of senior people (not large teams of junior folks) using on agile principles to accomplish goals more efficiently. And as a smaller agency, we can move quickly – from SOWs to reporting and everything in between.