Account Supervisor -
Direct Mail Data Specialist
We’re seeking an experienced Account Supervisor with a deep background in direct mail data management—ideally in insurance or warranty, but other industries considered. This role is perfect for someone who thrives in a fast-paced, collaborative environment and brings both strategic thinking and rigorous execution, with a heavy emphasis on data-driven direct marketing.
Qualifications & Responsibilities:
Experience & Industry Background
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5-10 years of hands-on experience in direct mail data management and program execution
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Acquisition and retention direct mail experience required; insurance or warranty industry experience preferred (not required)
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Account management experience in an agency environment is highly valued, especially with exposure to matrix-driven reporting structures
Data Management & Compliance
Deep understanding of merge/purge reports, data hygiene, address standardization, segmentation, suppressions, de-duping, and compliance
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Writes clear, actionable instructions for list processing teams/vendors and acts on results to optimize deliverability and targeting
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Knowledge of best practices for handling PII and sensitive customer data
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List brokerage expertise working with list brokers; understands data sourcing, compliance, and privacy best practices
Analytics & Reporting
Advanced Excel skills: pivot tables, complex formulas, and synthesizing raw data into actionable executive summaries
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Data visualization and reporting proficiency: strong experience pulling data and interpreting dashboards (Tableau preferred); able to create, analyze, and present response reports and campaign analytics
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Campaign measurement and attribution: skilled in designing and interpreting response attribution (matchback, holdout, multi-touch)
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Direct mail test design and analysis: sets up control/test cell structures; understands statistical significance and test measurement methodologies
Vendor, Partner & Creative Collaboration
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Proven ability to collaborate with external data providers, list brokers, and print/mail vendors to ensure data integrity and timely execution
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Experience with proofing, overseeing timelines, quality control, and vendor relationships
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Experience with postal sortation methods and USPS regulations, including commingling, drop shipping and related processes. Experience with the USPS BCG a plus.
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Management of creative development resources collaborating with creative staff and managing the development of creative assets for campaigns (multi-channels)
Campaign & Account Management
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End-to-end campaign management: able to take a task from the beginning (TAM definition) to back-end analytics, overseeing all phases of campaign execution
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Ability to document processes, create SOPs, and implement continuous improvement for data operations
Strategic & Communication Skills
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Strategic thinker, planner, and analyst: translates data insights into actionable marketing strategies and optimizes future campaigns
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Ability to synthesize and present complex analytics and campaign results to executive audiences, tailoring messaging for impact
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Skilled at influencing and aligning cross-functional teams around campaign goals and data-driven strategies, effectively translating recommendations into measurable results
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Strong communication and project management skills: writes clear creative briefs; guides creative, media, and production; confident presenter; organized and detail-oriented
Technical & Workplace Skills
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Proficient in Microsoft Excel, Word, PowerPoint; Tableau preferred; Asana a plus
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Digital and email marketing experience a plus; integrates direct mail data strategies with digital channels for multi-touch campaigns
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Flexible, collaborative, and thrives in a fast-moving, team-first environment
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Remote work capability required
Job Description:
Project Management
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Serve as the day-to-day liaison between client and internal teams, ensuring smooth execution of data-driven direct mail programs
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Oversee flawless delivery by reviewing and proofing data files, creative, and production materials for accuracy
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Manage timelines and project schedules to keep campaigns on track
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Evaluate work to ensure alignment with strategy, creative brief, and data requirements
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Manage multiple projects from kickoff through completion—on strategy, on time, and on budget
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Partner with senior leadership to support strategic planning and identify new data-driven marketing opportunities
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Identify ways to grow the client relationship through data insights and make recommendations to senior leadership
Relationship Management
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Serve as the primary point of contact for day-to-day client communication on data and direct mail topics
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Provide strategic and creative input, offering proactive solutions and recommendations based on campaign data
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Respond to client inquiries promptly and professionally
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Ensure internal teams are informed of scope or timeline changes as they arise
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Build a strong understanding of the client’s products, industry trends, and competitive landscape
Financial Management
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Accountable for forecasting and achieving client revenue targets
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Oversee job opening, budget tracking, and invoice oversight
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Draft statements of work and maintain accurate inputs in internal systems
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Monitor budgets and internal hours, raising any issues promptly to the appropriate teams
