Calling consumer fraud a crisis is no longer hyperbolic — it’s a necessary acknowledgment of the scale we’re facing. According to a recent Pew Research Report, 73% of Americans have experienced an online scam or attack, with a record $16.6 billion in losses reported to the FBI in 20241. Nearly half of U.S. adults (48%) said that online hackers made fraudulent charges on their credit or debit cards1.

As financial institutions look to refine their credit card acquisition approach by capitalizing on what TransUnion referred to as “a return to equilibrium” in its Q1 2025 Credit Industry Insights Report, choosing between Invitation to Apply (ITA) and Pre-Screened offers is more than a tactical decision; it’s strategic.  Let’s review each...

It’s time to check your direct mail budgets. The U.S. Postal Service is rolling out another postage rate hike in July 2025 – and for companies in direct mail-heavy industries like...

You scaled the first mountain – you acquired a new cardholder (Check!) Your thoughtfully timed, well-executed onboarding journey has ...

It’s been over a year since the horrific school shooting in Uvalde, Texas that prompted our partnership with Brady United … and not even...

A six-point check for Regional Bank and Credit Union Marketing and RevOps Teams In today's rapidly evolving digital landscape, regional,...