Jay DillemuthClient Case Study: From Marketing Platforms to Profits – A 6-Month Action PlanIn my last blog entry, I outlined 6 steps to generating ROI from your marketing automation platform. As client investments in tools like...
Lloyd LeeAccount Based Marketing – B2B Marketers Have a Dragon and We’re Going to Use It!B2B marketers are people too and like everyone else, they watch Game of Thrones1. Also, like everyone else, they love a good marketing...
Brooke ThompsonMillennial Girl, Marketing in a Millennial WorldMillennials are the biggest generation in American history[1] and are set to lead in generational income within the next 5 years[2]. WE...
Vince Cheung“Subscription Economy:” Three Common Pitfalls to Avoid for Customer Journey and CRM InitiativesSubscription-based models appear to be disrupting businesses everywhere, including many of our clients at Pragmatic. A recent Forbes...
Lloyd LeeCustomer Journey Mapping – Mission Critical or Urban Myth?My wife and I were debating what “urban myth” means so we went where all of life’s great debates are resolved – Wikipedia. Here’s what it...
Lloyd Lee6 Steps to Generating Value From Your Marketing Automation PlatformWe’ve been doing a lot of work with clients lately to help them maximize the value they are getting from their investment in Marketing...