Copywriter

Position Overview

At Pragmatic, we don’t hire copywriters to fill dead space—we hire thinkers who can turn strategy into performance.

This role is built for someone with direct response and digital experience. You’ll be a good fit if you can take big ideas and turn them into compelling, conversion-driven copy across channels. Bonus points if you already know direct response best practices and are comfortable applying them.

You’ll partner closely with senior writers, art directors, and creative leadership to ideate, execute, and refine hardworking copy for emails, landing pages, display ads, social ads, and print.

If you care about the craft, understand the fundamentals of direct marketing, and want to grow inside a team that values smart, results-driven creative, you’ll fit right in.

Responsibilities

Interpret briefs and data-led insights to turn them into compelling copy
Write clear, engaging, and hardworking copy across a variety of marketing channels, including email, social, web, and paid media
Partner closely with the account team, strategists, copywriters, and art directors to develop high performing creative work
Adapt tone and messaging for multiple clients, audiences and platforms
Manage multiple projects at once, while communicating proactively about timelines and staying collaborative, organized, and eager to learn
Take complex ideas and simplify them into messaging that is easy to understand
Incorporate feedback thoughtfully, protecting the integrity of strong ideas while addressing stakeholder needs
Use emerging technologies like AI to provide efficiency in developing your creative

Job Requirements

3-5 years of copywriting experience in-house or at an external agency
BA in English, Communications, Journalism, Marketing, or related field
Strong portfolio showcasing conceptual thinking, integrated campaign work, and channel-specific marketing copy
Experience writing for digital and print marketing, with an understanding of performance‑driven messaging, direct marketing principles and best practices
Ability to write concise, engaging, and on‑brand copy that supports business and client objectives
Strong attention to detail, including brand guidelines, legal requirements, grammar, spelling, and version control
Self‑starter who is organized and able to manage multiple projects at once
Comfortable using remote working tools like Microsoft Word, Google Docs, Dropbox, Zoom, project management platforms, etc.
Must be able to work remotely, either from home or while traveling, in an effective and efficient manner as this job is fully remote

Bonus Skillset

A good understanding of SEO basics or performance metrics
Experience working within brand guidelines and regulated industries (e.g., financial services)
Familiarity with Adobe Creative Suite and Figma preferred

The expected base compensation range for this position is: $75K - $110K.

Only USA-based candidates will be considered for this position.

Pragmatic is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, free from discrimination based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other protected class.