Account Supervisor

Title: Account Supervisor

Reports to: Account Director

We are seeking an experienced Account Supervisor with deep expertise in direct mail program management to lead execution for large-scale, performance-driven marketing programs.

This role requires someone who understands direct mail as a performance channel, has worked directly with print and lettershop vendors, and can manage the full campaign lifecycle—from creative development and data segmentation through production, postal logistics, and drop execution.

The ideal candidate also has experience supporting omni-channel lifecycle marketing programs, helping orchestrate campaigns across direct mail, email, SMS, and addressable digital channels to drive response and conversion.

You will serve as the day-to-day program lead, ensuring campaigns run smoothly across internal teams, data partners, media partners, and print vendors while maintaining high standards for creative quality, operational accuracy, and client communication.

Qualifications

5–10 years of marketing or agency experience, with strong focus on direct mail program management
Hands-on experience managing large-scale direct mail programs with weekly or monthly drops
Experience managing complex testing agendas and circulation matrices with 40+ campaign versions or test cells
Strong understanding of direct response marketing and performance optimization
Experience working directly with print vendors and letter shops (RRD, SG360, Johnson & Quin, etc.)
Familiarity with the full direct mail production workflow, including:
- data segmentation and targeting
- merge/personalization logic
- version control across creative packages
- print specifications and production management
- mail shop coordination
- postal logistics and drop scheduling
Experience managing direct mail creative development including letters, self-mailers, postcards, and snap packs
Experience supporting omni-channel lifecycle campaigns, including:
- email and SMS nurture programs
- addressable digital campaigns using onboarded direct mail audiences
- coordination across CTV, display, social, and search
Basic understanding of digital channel strategy, measurement, and budget allocation
Highly organized with strong attention to detail
Strong client management and communication skills
Proficiency in Excel, PowerPoint, and project management tools

Key Responsibilities

Direct Mail Program Management

Lead execution of direct mail campaigns from strategy through drop
Manage campaign timelines, production schedules, and cross-team coordination
Oversee data segmentation, personalization logic, and version control
Maintain and manage circulation matrices and testing frameworks
Coordinate creative, data, production, and print vendors to ensure accurate and timely campaign launches
Monitor campaign performance and support ongoing testing and optimization

Print & Postal Logistics Management

Serve as the primary liaison with print vendors and lettershops
Manage production across all phases including job specs, print timelines, proofing, and approvals
Coordinate with vendors on data processing, merge/personalization, and version control
Oversee postal logistics, including drop schedules, mail class selection, and delivery timing
Review print proofs and production files to ensure accuracy and quality
Troubleshoot production or mailing issues quickly to keep campaigns on track

Omni-Channel Campaign Coordination

Support orchestration of direct mail alongside digital lifecycle channels
Coordinate campaigns across email, SMS, and addressable digital channels
Work with media partners to activate onboarded direct mail audiences across:
- CTV
- display
- social
Support search and other digital channels as part of integrated campaigns
Help coordinate go-to-market plans, channel budgets, measurement frameworks, and reporting
Ensure creative assets are developed and adapted across channels

Creative Development & Quality Control

Develop and manage direct mail creative packages in partnership with internal creative teams
Write clear creative briefs aligned to campaign strategy and testing plans
Manage creative versioning for segmentation and testing
Ensure creative assets meet brand, compliance, and production requirements
Review and proof creative prior to print production

Client & Internal Team Leadership

Serve as the day-to-day client contact for campaign execution
Communicate campaign timelines, deliverables, and results
Ensure alignment across client teams, internal teams, and vendor partners
Maintain a strong understanding of client business objectives and performance goals
Identify opportunities to improve campaign performance and operational efficiency

Financial Oversight

Manage vendor estimates and campaign budgets including print, postage, and media costs

May supervise an Account Executive or handle directly:

Job opening, budget tracking, and invoice oversight
Drafting statements of work and maintaining accurate inputs in internal systems
Monitoring budgets and internal hours, raising any issues promptly to the appropriate teams

Relationship Management

Serves as the primary point of contact for day-to-day client communication
Provides strategic and creative input, offering proactive solutions and recommendations
Responds to client inquiries promptly and professionally
Ensures internal teams are informed of scope or timeline changes as they arise
Builds a strong understanding of the client’s products, industry trends, and competitive landscape

The expected base compensation range for this position is: $90K - $105K

Only USA-based candidates will be considered for this position.

Pragmatic is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, free from discrimination based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other protected class.