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  • Pragmatic Team

On-demand panel discussion: Real data reveals the changing tides of consumer behavior

There’s no question that COVID-19 has impacted our world in countless ways. But has it changed the way your brand should find, engage and serve customers? You’ll never know unless you analyze the data.

Watch our panel discussion below as we delve into real consumer data – along with our data science partner, BLEND360 – and explore how shifting dynamics demand marketers ask themselves three key questions:

  • Could geography be critically impacting performance?

  • Does your target audience now look fundamentally different

  • Should your channel mix change based on responsiveness?

For answers to the poll questions asked during the panel discussion, see the compiled results here.

To learn more about how we can help you ensure your marketing strategy is adapting for the times, feel free to reach out!


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