Senior Strategy Director
Position Overview
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MUST have experience in direct and digital marketing strategy with a deep understanding of 1st and 3rd party data – experience with digital, personalization, data and automation platforms a plus
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MUST have a demonstrated track record of writing and effectively presenting in-depth performance marketing strategies to large groups of clients and stakeholders – must be able to “sell” their ideas and concepts
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Experience in financial services and card marketing a big plus (Energy and B2B also pluses)
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Works with existing clients as well as participates and leads workstreams within business development efforts
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Work from home – headquarters are in CA – and is available across time zones
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Includes some travel (at least once a quarter)
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Remote with requirements to collaborate with other team members and/or clients on a monthly or quarterly basis
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For in person collaboration, ideal candidates will reside in preferred locations: IL or TX
Job Requirements​
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10+ years of direct and digital marketing strategy experience
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Advanced level of PowerPoint skills is a requirement
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Excellent presentation skills a MUST
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Proven track record at building and growing client relationships
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Strong strategic thinker and effective problem-solver
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Proficiency in Excel and Word
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Organized and detail-oriented, requires little hand holding
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Ability to multi-task and work in a fast-paced environment with multiple team members
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Maintains positive, team-oriented attitude
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Must be willing to travel
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Must work remotely, either from home or while traveling, in an effective and efficient manner
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Works with a sense-of-urgency, meeting tight client deadlines
Job Description​
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Strategy Development:​
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Serves as central resource to account teams
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Partners with Client Partners to align on scope details
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Delivers strategy recommendations to clients including areas such as:
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Channel mix often including performance channels such as SEM, SEO, programmatic digital, paid social, email, direct mail, streaming, etc.
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Targeting, audience selection and segmentation
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Data with a focus on addressable
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Investment level and ROI projections
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Competitive analysis using available sources
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Leveraging personalization and marketing automation capabilities (understanding of these platforms is important)
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Etc.​
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Leads any research projects as needed – finding and managing ay required outside vendors
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Analyzes results:
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Reviews campaign results and provides comprehensive recommendation / optimizations
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Must have the ability to digest and analyze large volumes of data and then provide a coherent analysis and recommendations
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Writing & Presentation:
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Writes presentations in persuasive PowerPoint presentations and presents them either live or via Teams/Zoom to large groups of senior-level marketers
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Sells ideas and concepts in a compelling, high-impact manner
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Occasionally writes blog posts and other content for Pragmatic on key strategic topics
Growth & Business Development:
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Work in business development teams with responsibility for key strategy components – devising, writing and presenting entire critical sections
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Develops strategies and sells new ideas into existing clients to stimulate organic growth
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Collaborate with senior members of team and travel across the country on dates as required by the RFP/process
