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Senior Strategy Director

Position Overview

  • MUST have experience in direct and digital marketing strategy with a deep understanding of 1st and 3rd party data – experience with digital, personalization, data and automation platforms a plus

  • MUST have a demonstrated track record of writing and effectively presenting in-depth performance marketing strategies to large groups of clients and stakeholders – must be able to “sell” their ideas and concepts

  • Experience in financial services and card marketing a big plus (Energy and B2B also pluses)

  • Works with existing clients as well as participates and leads workstreams within business development efforts

  • Work from home – headquarters are in CA – and is available across time zones

  • Includes some travel (at least once a quarter)

  • Remote with requirements to collaborate with other team members and/or clients on a monthly or quarterly basis

  • For in person collaboration, ideal candidates will reside in preferred locations: IL or TX

Job Requirements

  • 10+ years of direct and digital marketing strategy experience

  • Advanced level of PowerPoint skills is a requirement

  • Excellent presentation skills a MUST

  • Proven track record at building and growing client relationships

  • Strong strategic thinker and effective problem-solver

  • Proficiency in Excel and Word

  • Organized and detail-oriented, requires little hand holding

  • Ability to multi-task and work in a fast-paced environment with multiple team members

  • Maintains positive, team-oriented attitude

  • Must be willing to travel

  • Must work remotely, either from home or while traveling, in an effective and efficient manner

  • Works with a sense-of-urgency, meeting tight client deadlines

Job Description

Strategy Development:​

  • Serves as central resource to account teams

  • Partners with Client Partners to align on scope details

  • Delivers strategy recommendations to clients including areas such as:

    • Channel mix often including performance channels such as SEM, SEO, programmatic digital, paid social, email, direct mail, streaming, etc.

    • Targeting, audience selection and segmentation

    • Data with a focus on addressable

    • Investment level and ROI projections

    • Competitive analysis using available sources

    • Leveraging personalization and marketing automation capabilities (understanding of these platforms is important)

    • Etc.​

  • Leads any research projects as needed – finding and managing ay required outside vendors

  • Analyzes results:

    • Reviews campaign results and provides comprehensive recommendation / optimizations

    • Must have the ability to digest and analyze large volumes of data and then provide a coherent analysis and recommendations

Writing & Presentation:

  • Writes presentations in persuasive PowerPoint presentations and presents them either live or via Teams/Zoom to large groups of senior-level marketers

  • Sells ideas and concepts in a compelling, high-impact manner

  • Occasionally writes blog posts and other content for Pragmatic on key strategic topics


Growth & Business Development:

  • Work in business development teams with responsibility for key strategy components – devising, writing and presenting entire critical sections

  • Develops strategies and sells new ideas into existing clients to stimulate organic growth

  • Collaborate with senior members of team and travel across the country on dates as required by the RFP/process

Image by Daniel Seßler


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