Christie McFallTop 3 channels for healthcare personalizationDrive engagement, loyalty, and better patient outcomes with personalized customer journeys The importance of personalization With the new...
Amanda RussoCase study: Captivating key decision makers with a meaningful mailingOur objective Gusto, an award-winning HR, payroll, and benefits platform (and Pragmatic client) originally designed for businesses with...
Jessica Rael-Brook6 ways to make direct mail more cost-effectiveIn the age of digital advertising overload, direct mail has proven to be one of the hardest working and most profitable channels, not...
Angela LeeGet ahead of energy market volatility with 5 tips for Demand Generation2022 was tough to plan for with a considerable amount of volatility in the energy markets. Russia’s invasion of Ukraine and its use of...
Vince CheungI asked ChatGPT how utilities can better serve their customers. See what AI said, and my reaction.It’s been a couple of months since OpenAI debuted ChatGPT, the latest among a handful of beta-stage generative artificial intelligence...
Yuri Kim2023 Card Marketing TrendsBy now, holiday decorations are stashed away, New Year’s resolutions have been made (/broken?) and many of us are back at it with our...